AI-First CultureSubscriber Lifecycle Management
Acquisition, onboarding, retention, and winback workflows for digital and linear subscribers.
MEDIA & ENTERTAINMENT
Salesforce for Media & Entertainment
Engage Audiences. Monetise Content. Manage Every Relationship.
Drive audience engagement, monetise content, and manage advertising sales and partnerships with Salesforce Media Cloud powering connected subscriber and advertiser experiences.
35%
Increase in Subscriber Retention
28%
Faster Ad Campaign Fulfilment
40%
Improvement in Cross-Sell Revenue
50%
Reduction in Manual Ad Operations
Overview
Media and entertainment companies operate across multiple revenue streams — subscriptions, advertising, licensing, and live events — each with their own data, workflows, and teams. Netsmartz implements Salesforce Media Cloud to unify these streams, giving publishers, broadcasters, and streaming platforms a single connected platform for every audience and advertiser relationship.
Challenges & Salesforce Solutions
| Industry Challenge | Salesforce Solution |
|---|---|
| Subscriber acquisition and retention managed in separate systems | Unified subscriber lifecycle management from acquisition to winback |
| Advertising sales teams lack visibility into campaign performance | Ad sales CRM with real-time inventory, campaign tracking, and billing |
| Content rights and licensing deals tracked in spreadsheets | Contract lifecycle management for content rights, licensing, and royalties |
| No personalisation across audience touchpoints | Journey-based audience engagement via Salesforce Marketing Cloud |
| Cross-sell and upsell to existing subscribers is reactive | AI-powered propensity scoring for upgrade, bundle, and add-on offers |
| Partner and distribution relationships are siloed | Partner relationship management with deal tracking and revenue sharing |
Subscriber acquisition and retention managed in separate systems
Unified subscriber lifecycle management from acquisition to winback
Advertising sales teams lack visibility into campaign performance
Ad sales CRM with real-time inventory, campaign tracking, and billing
Content rights and licensing deals tracked in spreadsheets
Contract lifecycle management for content rights, licensing, and royalties
No personalisation across audience touchpoints
Journey-based audience engagement via Salesforce Marketing Cloud
Cross-sell and upsell to existing subscribers is reactive
AI-powered propensity scoring for upgrade, bundle, and add-on offers
Partner and distribution relationships are siloed
Partner relationship management with deal tracking and revenue sharing
Core Capabilities
Ad Sales CRM
Proposal management, inventory availability, campaign pacing, and billing integration.
Content Rights Management
Contract management for content licensing, syndication rights, and royalty tracking.
Audience Personalisation
Segment-based and 1:1 personalisation journeys across email, push, and web channels.
Partner & Distribution Portal
Self-service portal for distribution partners, affiliates, and content licensees.
Subscription Billing Integration
Connected billing and entitlement management for subscription and pay-per-view models.
Event & Live Experience Management
CRM support for live event ticketing, hospitality, and sponsorship management.
Audience Analytics
Engagement metrics, churn prediction, and content performance dashboards via Tableau.
Salesforce Products & Clouds
Media CloudMarketing CloudRevenue CloudService CloudExperience CloudTableau
Key Business Outcomes
- Increase subscriber retention with early churn signals and personalised winback journeys
- Accelerate ad sales cycles with unified inventory, proposal, and campaign management
- Manage content rights and licensing contracts without spreadsheet risk
- Deliver personalised audience experiences across every touchpoint
- Give leadership real-time visibility across all revenue streams in one platform
Why Netsmartz for Salesforce?
- 25+ years of enterprise technology experience across global markets
- 40+ Salesforce certifications across Sales, Service, Marketing, and Industry Clouds
- 1,500+ professionals across UAE, India, North America, Singapore, and Australia
- Proven delivery methodology with implementation, support, and managed services
- Deep vertical expertise — not generic Salesforce implementation
Ready to transform your Media & Entertainment operations?
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