HOSPITALITY & TOURISM

Salesforce for Travel & Tourism

Personalise Every Journey. Retain Every Traveller.

Personalise traveller journeys, optimise booking operations, and drive repeat revenue for airlines, OTAs, hotels, and destination management organisations on Salesforce.

42%
Increase in Repeat Bookings
35%
Improvement in Customer Satisfaction
50%
Faster Complaint Resolution
30%
Growth in Loyalty Programme Engagement

Overview

Travel and tourism organisations face the challenge of delivering personalised, seamless experiences across a complex web of booking channels, partners, and touchpoints. Netsmartz implements Salesforce to unify traveller data, automate service operations, and drive loyalty — enabling airlines, hotels, OTAs, and DMOs to compete on experience, not just price.

Challenges & Salesforce Solutions

Traveller history fragmented across booking systems and CRM

Traveller 360 unifying booking history, preferences, and loyalty status

Loyalty programmes are disconnected from the CRM

Integrated loyalty management with real-time points, tiers, and offers

Corporate travel accounts lack dedicated account management

B2B corporate account portal with booking tools and policy management

Post-trip complaint handling is slow and inconsistent

Service Cloud case management with SLA tracking and compensation workflows

Marketing campaigns are generic and poorly timed

Journey-triggered personalised campaigns based on travel behaviour signals

Partner and agent relationships managed offline

Travel agent and partner portal with booking tools and commission tracking

Core Capabilities

Traveller 360

Unified traveller profile across all bookings, preferences, loyalty status, and service history.

Loyalty Programme Management

Points accrual, tier management, redemption workflows, and personalised offers.

Corporate Account Management

B2B portal for corporate travel managers with policy tools and spend reporting.

Post-Trip Service & Complaints

Automated complaint intake, routing, SLA tracking, and compensation management.

Personalised Marketing Journeys

Behaviour-triggered campaigns for pre-trip, in-destination, and post-trip engagement.

Booking Channel Integration

MuleSoft connectivity to GDS, OTA APIs, and property management systems.

Travel Agent & Partner Portal

Self-service portal for travel agents with booking support, training, and commission visibility.

Revenue Analytics

Booking performance, loyalty ROI, and customer lifetime value dashboards via Tableau.

Salesforce Products & Clouds

Sales CloudService CloudMarketing CloudExperience CloudMuleSoftTableau

Key Business Outcomes

  • Increase repeat bookings with personalised, journey-triggered loyalty campaigns
  • Resolve complaints faster with automated case routing and SLA management
  • Grow corporate travel revenue with dedicated B2B account management tools
  • Unify traveller data from every booking channel into a single 360-degree profile
  • Improve loyalty programme ROI with real-time engagement tracking and targeting

Why Netsmartz for Salesforce?

  • 25+ years of enterprise technology experience across global markets
  • 40+ Salesforce certifications across Sales, Service, Marketing, and Industry Clouds
  • 1,500+ professionals across UAE, India, North America, Singapore, and Australia
  • Proven delivery methodology with implementation, support, and managed services
  • Deep vertical expertise — not generic Salesforce implementation

Ready to transform your Hospitality & Tourism operations?

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